Soothing Sounds: The truth behind ASMR
Bridie O’Shea explores the online subculture of ASMR and wonders if it can be real if there is no scientific proof?
Nail tapping, soft breathing, brushing, scratching, and whispering: do any of these sensations (or a combination of all) make you feel warm and gooey inside? Like you could just melt into a puddle of relaxed vibes and drift away?
That’s exactly what a number of people claim that Autonomous Sensory Meridian Response (ASMR) can do. ASMR is characterised by pleasurable tingling sensations in the head, scalp, back and other limbs, which is triggered by visual, auditory, tactile, olfactory, or cognitive stimuli. ASMR supporters across the Internet believe that this practice can help with mental health issues like depression and anxiety, along with combating insomnia, migraines and stress.
If you haven’t heard of ASMR before, that’s not surprising. It is still a growing subculture on the Internet and has only recently begun to tap into mainstream awareness. That being said, the YouTube ASMR community has grown tremendously over the years, clocking up a noteworthy 1,640,000 results when “ASMR” is searched. Some of the videos range from hairdresser scenarios with hair play and head massages to medical role-play and even tea brewing. It’s all in the soft sounds that the microphone picks up (and earphones are essential).
Business Reporter at Mashable, Jason Abbruzzese, attempted to put into words how the ASMR sensations feel in his article. “Imagine a tuning fork going off at the base of your skull.” He wrote, “The sensation — akin to a cool tingling — spreads like spilt liquid up into the back of the head, down the neck and into part of the back. It flows like a pulse, a physical feeling like a light on a dimmer switch being turned up, then back down. At least, that’s what it’s like for me. It is unbelievably relaxing, but like any sensation, words only do so much justice.”
And it is difficult to explain; to put the sensations into words, as to why the ASMR phenomenon is controversial with scientists. To date there is little to no scientific explanation as to why these responses occur; why tapping pointed nails on a desk sends tingles from the base of your neck down to your spine. All we have is the anecdotal evidence from people who claim to have experienced these sensations.
Academic clinical neurologist at Yale University School of Medicine, Dr. Steven Novella, has decided to look into the ASMR phenomenon on his blog site NeuroLogica, and asks the burning question: is it real?
“In this case, I don’t think there is a definitive answer, but I am inclined to believe that it is,” he wrote. “There are a number of people who seem to have independently (that is always the key, but it is a recent enough phenomenon that this appears to be true) experienced and described the same syndrome with some fairly specific details. In this way it’s similar to migraine headaches – we know they exist as a syndrome primarily because many different people report the same constellation of symptoms and natural history.”
So do we dismiss ASMR because we have difficulty testing it? Dr Novella believes that we shouldn’t discount it completely, as the human brain is a fascinating, complex place that has the ability to do amazing things. And if people weren’t feeling these sensations, there wouldn’t be a demand for them on YouTube. “How else can you explain the existence of videos of whispering Latin and wrapping paper noise on YouTube?” he asked.
So is it real? I think that’s something that you have to try out for yourself. Judging by the comments left on YouTube videos of popular ASMR content creators such as ASMRrequests (255,508 subscribers) and GentleWhispering ASMR (444,744 subscribers) shows that people who have experienced these sensations are convinced that ASMR is very real. For example, one person commented “HOLLY MOLY! I was tingling so much. You are absolutely THE best asmrist!“ Others posted “Super tingly! I’m fighting to stay awake to watch more!” and “Can someone please explain to me WHY this has just relaxed me? I stumbled across this video on accident. I’ve never seen anything like it and I am nearly falling asleep.”
So if you’re feeling anxious, stressed out, or need help falling asleep, pop in your earphones and give it a try. Who knows, it might just work for you.
Image: Jay Bergesen, Flickr, no changes made.
Wonderful article. I’ve been enjoying ASMR videos for a while now. ASMRrequests and gentlewhispering are super soothing. I also wonder often about how this works. A guy named bryson lochte did some MRI studies a while ago, but never heard about the results and I’ve read about current research being done on it at http://www.asmruniversity.com. So yes…sigh…still waiting for science to bring us some answers!!
PS funny picture, makes me think of it as holiday “mistle tingles”…or is “tingle bells” funnier? : )
All I know is the ASMR videos calm and relax me at nights, as I watch them before bedtime. Regardless of the science, I’m now sleeping like a baby! ☺️
ASMR is very real. I am one of those who experience it, YEARS before it became a ‘thing’. However, I don’t feel the term ‘syndrome’ is an appropriate label, since more often than not, syndromes are typically associated with diseases and conditions. I don’t consider ASMR a condition. Rather, it’s a phenomenon. A very positive one. Perhaps if terms like ‘tingle’ and ‘pleasure’ weren’t attached to it, ASMR would be less controversial in the public eye. Everything is so sexualized these days, I fear ASMR is toeing an invisible line because of those terms attached to it. Many people find it weird and uncomfortable, while others find it soothing. I think if ASMR videos were less about role playing, and more about the actual sounds, it would be more believable and less uncomfortable for those who don’t experience it. Finally, if I could describe the sensation in one way, it would be analogous to getting goosebumps when you hear a good song that brings back a special memory.
[…] have no idea what I am talking about, or just want to learn more about the craze, Yak’s very own Bridie O’Shea has got you covered on how ASMR works and the psychology behind it. To put it very simply, ASMR […]